1. Scope of this policy

This Privacy Policy applies to personal information collected through our website, ladyfashionshop.com, including when you browse, create an account, place an order, contact customer support, or subscribe to our emails. It does not apply to third-party websites we link to, which have their own privacy practices.

By using our website, you acknowledge that you have read and understood this policy. If you do not agree with it, please do not use the site or submit personal information to us.

2. Information we collect

We collect information you give us directly, information generated automatically when you use the site, and information from trusted service providers.

Information you provide

• Order and account details: name, billing and delivery address, email address, phone number, and order history.
• Payment information: processed by our payment providers. We do not store full card numbers on our servers.
• Communications: messages you send to support@ladyfashionshop.com, including order numbers, photos, and sizing details you choose to share.
• Marketing preferences: whether you have opted in to receive emails and which topics interest you.
• Reviews and submissions: any content you post on product pages or send to us voluntarily.

Information collected automatically

• IP address, approximate location derived from IP, browser type, device type, and operating system.
• Pages viewed, products browsed, referring URLs, and time spent on the site.
• Cookie identifiers and similar technologies used for analytics, functionality, and—where consented—advertising.

Information from third parties

We may receive limited data from payment processors (such as fraud screening results), shipping carriers (delivery status and address confirmation), and analytics providers. We use this only to operate and improve the store.

3. How we use your information

We use personal information for the following purposes:

• Processing and fulfilling orders, including payment, dispatch, delivery, and returns.
• Providing customer support and responding to sizing, product, and order questions.
• Managing your account and order history.
• Detecting and preventing fraud, abuse, and unauthorized transactions.
• Improving our website, product selection, and shopping experience through aggregated analytics.
• Sending transactional emails such as order confirmations, dispatch notices, and refund updates.
• Sending marketing emails about new arrivals, offers, and styling ideas where you have opted in or where permitted by law.
• Complying with legal obligations, including tax, accounting, and consumer protection requirements.

4. Legal bases for processing

Where the GDPR or UK GDPR applies, we rely on the following legal bases:

5. Cookies and similar technologies

Our website uses cookies and similar technologies to keep your cart working, remember your preferences, measure site performance, and—where you consent—support advertising. Cookies are small text files stored on your device.

We group cookies into the following categories:

• Strictly necessary: required for the site and checkout to function. These cannot be switched off.
• Functional: remember preferences such as language, currency, and recently viewed items.
• Analytics: help us understand how shoppers use the site so we can improve it.
• Advertising: used only with your consent to measure campaigns and show relevant content.

You can manage cookies through your browser settings and, where available, our cookie preference tool. Blocking strictly necessary cookies may prevent checkout from working. For general guidance on cookies, see allaboutcookies.org.

6. When we share information

We do not sell your personal information. We share it only with service providers who help us operate the store, and only to the extent needed for their function:

• Payment processors to authorize and settle transactions securely.
• Shipping carriers and fulfilment partners to deliver your order and handle returns.
• Email and support platforms to send order updates and respond to your messages.
• Analytics and advertising providers, subject to your cookie consent where required.
• Fraud prevention and security providers to protect the store and our customers.
• Professional advisers and authorities where required by law or to protect our legal rights.

7. Marketing and opt-out

If you subscribe to our emails, we will send you new arrivals, offers, and styling ideas. You can unsubscribe at any time using the link at the bottom of every marketing email, or by emailing support@ladyfashionshop.com.

Unsubscribing from marketing does not stop transactional emails, such as order confirmations, dispatch notices, and refund updates, which are necessary to fulfil your order.

8. Data retention

We keep personal information only as long as needed for the purposes described in this policy:

• Order and transaction records: retained for the period required by tax and accounting law, typically six to seven years.
• Account information: kept while your account is active, then deleted or anonymized on request.
• Support messages: kept for up to 24 months so we can resolve follow-up questions.
• Marketing preferences: kept until you unsubscribe, plus a short suppression record to honor your choice.
• Analytics data: retained in aggregated or de-identified form according to the provider's settings.

9. How we protect your data

We use industry-standard safeguards, including SSL encryption for data in transit, access controls, and vetted payment providers that meet PCI-DSS standards. No method of transmission or storage is completely secure, but we work to protect your information and review our practices regularly.

Please use a strong, unique password for your account and avoid sending sensitive payment details by email. If you believe your account has been compromised, contact us immediately.

10. Your privacy rights

Depending on where you live, you may have the following rights over your personal information:

• Access: request a copy of the personal data we hold about you.
• Correction: ask us to correct inaccurate or incomplete information.
• Deletion: ask us to delete your data where we no longer need it.
• Restriction: ask us to limit how we process your data in certain circumstances.
• Portability: request your data in a structured, commonly used format.
• Objection: object to processing based on legitimate interests or to direct marketing.
• Withdraw consent: withdraw consent for cookies or marketing at any time.
• Non-discrimination: California residents will not be treated differently for exercising CCPA rights.

To exercise any of these rights, email support@ladyfashionshop.com with your request and the email address used on your order or account. We may need to verify your identity before acting. We aim to respond within 30 days, or within the timeframe required by applicable law.

If you are in the EU or UK and are not satisfied with our response, you have the right to complain to your local data protection authority.

11. International transfers

We may process and store information in countries other than your own, including where our service providers operate. Where we transfer personal data out of the EU, UK, or Switzerland, we use appropriate safeguards such as standard contractual clauses or rely on an adequacy decision.

12. Children's privacy

Our website is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal data, contact us and we will delete it promptly.

13. Third-party links

Our site may link to third-party websites, such as social media pages or payment providers. We are not responsible for their privacy practices. Please review their policies before sharing personal information.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a new "last updated" date. Where changes are significant, we will provide additional notice, such as an email or a site banner.

15. Contact us

If you have questions about this Privacy Policy, want to exercise your rights, or have a concern about how your data is handled, contact us:

Email: support@ladyfashionshop.com
Website: ladyfashionshop.com